Product Manager
Senior product manager from vision to shipped product.
Owning the full product lifecycle — from user research and product strategy to roadmap, backlog, MVP delivery, and go-to-market execution. Built and shipped enterprise SaaS platforms, AI products, and multi-tenant mobile apps for global clients reaching 4M+ users.
4M+
Total users reached
2M+
Single product users
30%
User adoption growth
12+
Years in product
Core capabilities
What a great product manager actually does.
A Product Manager is the strategic owner of the product — responsible for defining what gets built, why it gets built, and ensuring it delivers measurable value to both users and the business.
Product Vision & Strategy
Defining a clear, compelling product vision aligned with business goals, market opportunity, and user needs — then translating it into an actionable, outcome-driven roadmap.
- Product-market fit validation
- Vision statement & north star metrics
- Competitive analysis & positioning
- OKR & KPI definition
- Strategic initiative scoping
Roadmap & Backlog Ownership
Building and maintaining a prioritised product roadmap and backlog that reflects business value, user impact, and technical feasibility — always sprint-ready.
- Outcome-driven roadmap design
- Epic & user story authoring
- MoSCoW & RICE prioritisation
- Dependency & risk tracking
- Release planning & phasing
User Research & Discovery
Continuous user and market research to identify unmet needs, validate hypotheses, and build products that solve real problems — not assumed ones.
- User interviews & surveys
- Jobs-to-be-done frameworks
- Persona development
- Usability testing & feedback loops
- Competitive benchmarking
MVP Definition & Delivery
Scoping tightly-defined MVPs that test core assumptions fast, validate product-market fit early, and deliver value before full-scale investment.
- MVP scoping & acceptance criteria
- Sprint-based iterative delivery
- UAT & sign-off coordination
- Post-MVP iteration planning
- Definition of Done governance
Go-to-Market (GTM) Strategy
Planning and executing product launches with coordinated GTM strategies that drive adoption, retention, and measurable business outcomes from day one.
- Launch planning & rollout sequencing
- Product positioning & messaging
- Sales enablement materials
- Post-launch analytics review
- Adoption & retention tracking
Data-Driven Iteration
Using analytics, user feedback, and product metrics to continuously prioritise backlog, improve features, and drive measurable growth after launch.
- Product analytics & funnel analysis
- Retention & engagement metrics
- A/B testing & experimentation
- Backlog refinement from data
- NPS & user satisfaction tracking
My process
The product lifecycle I own end-to-end.
01
Discovery
User research, stakeholder interviews, competitive analysis, problem framing.
02
Strategy
Vision, roadmap, OKRs, MVP scope, prioritisation framework.
03
Definition
PRD, epics, user stories, acceptance criteria, UI/UX designs.
04
Delivery
Sprint execution, backlog grooming, QA, UAT, release.
05
Launch
GTM execution, onboarding, comms, adoption tracking.
06
Growth
Analytics, iteration, feature expansion, retention optimisation.
Products I've built
Real products, real impact.
FoodDay
Multi-Restaurant SaaS Platform
Product Manager & Product Owner
Defined product vision, multi-tenant SaaS roadmap, and GTM strategy for a build-once sell-to-many food ordering platform. Delivered across Web, PWA, Android, and iOS. Analytics-driven post-launch iteration drove 30% growth in user adoption.
4
Platforms
30%
Adoption growth
SaaS
Multi-tenant
B2B+B2C
Model
GenAI Conversational Platform
Enterprise GenAI Platform
Product Manager
Led end-to-end product delivery from requirements definition to production MVP. Designed and owned the product roadmap, feature backlog, and release strategy. Collaborated directly with C-suite for MVP validation. Achieved 100% sprint delivery consistency.
0→MVP
Full build
100%
Sprint delivery
Multi
LLM routing
C-suite
Sign-off
Tools & frameworks
Product management toolkit.
Product & Backlog
Design & Research
PM Frameworks
Available now
Need a product manager who owns it end-to-end?
If you're building a new product, scaling an existing one, or trying to bring structure to a chaotic backlog — let's talk about how I can help you ship something great.